Hyundai Is Highest-Ranked Non-Premium Nameplate; Automaker among Top Five Brands in 2014 Initial Quality Study

Hyundai Genesis, Elantra, and Accent Rank Highest in Initial Quality in Their Respective Segments

Hyundai ranks highest among Non-Premium nameplates and is among the top five brands in the industry in initial quality, ranking fourth among 32 industry nameplates, according to the J.D. Power 2014 Initial Quality StudySM (IQS).

Hyundai achieves an overall score of 94 problems per 100 vehicles (PP100) in the 2014 IQS—a significant 12-point improvement from 106 PP100 in 2013. In addition to a strong performance for the brand overall, Hyundai produces several models that perform particularly well in the 2014 IQS, including the Genesis, Elantra, and Accent, all of which lead their respective segments in initial quality. Also, the Sonata, Equus, and Santa Fe ranked among the top three models in their respective segments. The segment awards for Genesis, Elantra, and Accent also represent the most model awards that the Hyundai brand has ever received in a single IQS. Additionally, the Genesis and Accent are among the top 10 models in overall initial quality industry-wide.

2014 Nameplate IQS Ranking

Problems per 100 Vehicles (PP100) • Lower Score = Higher Quality

Other companies included in the study (in alphabetical order): Acura, Buick, Dodge, Fiat, Infiniti, Jeep, Land Rover, Mazda, MINI, Mitsubishi, Nissan, Scion, Subaru, and Volkswagen. Source: J.D. Power 2014 U.S. Initial Quality StudySM (IQS)


The IQS, now in its 28th year, examines problems experienced by vehicle owners during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality. The study is also an accurate overall indicator of long-term quality.

“The Genesis and Accent are among the top 10 models in overall initial quality”

The 2014 IQS evaluates eight problem categories that comprise initial quality, including:

  • Features/Controls/Displays (FCD)
  • Interior
  • Seats
  • Exterior
  • Engine/Transmission
  • Audio/Communication/Entertainment/Navigation (ACEN)
  • The Driving Experience
  • Heating, Ventilation, and Air Conditioning (HVAC)

The IQS measures both defects/malfunctions and design-related problems—features that may be operating as intended but are poorly located or difficult to use. As a brand, Hyundai shows significant year-over-year improvement in the following categories:

  • ACEN—5.5 PP100 improvement
  • Exterior—3.7 PP100 improvement
  • Engine/Transmission—3.5 PP100 improvement
Hyundai 2014 Model Trophies for Elantra, Genesis, and Accent

Hyundai ranks highest among Non-Premium nameplates and is among the top five brands in the industry in initial quality. This is the third time since 2006 that the Hyundai brand has ranked among the Top 5 nameplates in Initial Quality, ranking No. 3 in 2006 and No. 4 in 2009.

About the Study

The 2014 U.S. Initial Quality Study is based on responses from more than 86,000 purchasers and lessees of new 2014 model-year vehicles surveyed after 90 days of ownership. The study is based on a 233-question battery designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement. The study was fielded between February and May 2014.

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